An enormous amount of fast-moving consumer goods are produced every year worldwide.  Their short-lived nature can be detrimental to the environment.  Based on his book on circular business models and design strategies - Products that Flow, Siem Haffmans, renowned Dutch strategic design consultant for circular economy, will share his insights on design and production of inspiring cases.   

In this masterclass, participants will be encouraged to interact and analyse the cases.  Haffmans will guide the participants through to analyse the system behind the products, find solutions to manage the flow more effectively, and to explore different circular design strategies, improving the way we consume, handle waste and drive businesses.

Suitable for professionals from the design industry, business owners, marketers, product managers, policy makers and strategic consultants with a focus on fast-moving consumer goods.