Generative AI (aka. AIGC) is a buzz word. This masterclass is intended to be a step-up from the entry point for business leaders, owners, marketers from the creative industry and the related sectors.

In the workshop, you will learn:

• The basic principle of Generative AI and concerns in application, particularly for creatives

• Strategies and cases of Generative AI in the creative business and marketing / branding

• How to create your own AIGC works and next step.

There will be a 40-minute sharing by Dr Fan, followed by 20 minutes of Q&A and exploring AIGC tools.