Darren is the Founder and Managing Director of HK Initiative, a company that unites exceptional talent and organizations to design and create digitally connected immersive experiences.

As the Chair of BrandTech Asia, Darren fosters a vibrant community centered on collaboration and innovation in the Asian marketing, storytelling, and creative industries. This community brings together content creators, technology companies, and forward-thinking brands to shape the future of these sectors in Asia.

In addition to his work with BrandTech Asia, Darren serves on the regional APAC board of PCMA (Professional Convention Management Association), furthering his influence across various industries.

Previously, Darren was the Chair of The Marketing Society and the Managing Director of Uniplan Hong Kong, where he drove brand experience transformation and innovation for global brands across Asia, including Mercedes, Huawei, Audi, UBS and Google.

A distinguished professional and sought-after speaker and moderator, Darren has been recognized with more than 60 premier creative marketing awards, including EFFIE, PROMAX, CLIO, MARKETING, and CAMPAIGN awards. He shares insights at conferences across Asia, engaging with C-level professionals and industry leaders from diverse sectors, including marketing, events, and creative industries.